I've been thinking about it and I'd like to see the park do something as follows:
$99 VIP Pass
- Block out dates during holidays and public holidays
- No "buy 3, get one free"
- No F&B discounts
- No early entry
- No free entry to WC or FN
- No discounts or special promotions
$150 Gold VIP Pass
- Less restricted block out dates, but still some during the parks stupidly busy periods
- Offer "buy 3, get the 4th half price"
- Small F&B and retail discount (something like 5%)
- No early entry
- ONE free entry to either FN OR WC
- Small access to discounts and special promotions
$200 Platinum VIP Pass
- No block out dates
- Offer "Buy 3 get one free"
- F&B and retail discount (this time 15 maybe 20%)
- One hour early entry
- ONE free night to both FN and WC (guests with this pass could also upgrade to passes that give you unlimited access to every night for a smaller price than everyone else)
- Access to all special promotions and discounts
- Priority line and the parks entrance for them
- *Access to them getting a say in the parks future attractions
- A proper card, rather than the print out plastic ones
*Basically just a simple survey, similar to what the park already does now, they also could treat these surveys with a grain of salt and many pass holders probably wouldn't complete them. However, from marketing perspective it could make them feel "special" and "included", that they are such a valued customer the park wants to know what ride they want next.
The park could price it however they want to suit their profits, but from my POV that seems to make sense, but I'm not in the theme park business.
I also like it because those who can't afford Platinum, still basically the same they get now, just with block out dates, the block out dates would work wonders for the park to stop it getting overcrowded in the peak periods, with full paying customers and cheap passes, as well towards the end when the passes run out. Locals can still get the cheap on and help nicely balance the parks attendance figure out in the off-season. The park makes more money from those paying the extra money, and those paying the extra money, feel that little bit more special. Those with the more expensive pass may be more inclined to buy F&B or retail in the park because they get a discount and perceive it as good value, whereas they might not have before.
Also, for those paying the full entry price, I would let them gain the extra entry as well, so they get a chance at some ERT before everyone else with a pass rushes in.
This sort of model works wonders for the Disney parks, why couldn't something like this work for our 3 GC parks and maybe down the future work WnW Sydney into, to give even greater value with the VRTP pass over the ones offered by Ardent Leisure.
I know people have said this before, but what are people's thoughts on this.
I also have no problem with naming and shaming staff if they aren't providing good service, these people are meant to make customers day "special" and forget about the real world. If some staff don't do this then management needs to know and correct it. In Alex's situation I'm not going to comment, but yes I think it needs to be drummed into staff, these are paying customers that are here to forget the realities of the real world.
Just wanted to touch on this since we're talking about perks, passes, pricing and staff. The idea of fastpass sort of thing that the park has already trialled, before they bring it in, I would rather they focused on operations and got ALL rides and attractions to operating at full capacity and getting people on and off and on their way as fast as possible before even thinking about bringing in this type of system. IMO I also don't think people should pay for it, it would give an advantage over DW's current system and if it will slow down wait times and the throughput, the amount of people getting on these rides and attraction per hour, then plain and simple, I don't want it. Just keep operations performing at its best, getting through as many people as they can in line.