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The theory behind free virtual queue systems -- namely Disney's Fastpass -- is that if people spend less time queuing they'll spend more time buying. No doubt in my mind that a well-designed free virtual queue system, combined with the merchandise and F&B offerings that the majority actually want to buy (which I don't think our parks currently have), would be significantly more profitable than a paid virtual queue system. Disney would have turfed Fastpass long ago if it weren't having a positive impact on the bottom line.