There's a great comparison here too.... every once in a while, Disney (Dreamworld) come out with a stupidly fantastic product that everyone raves about - Frozen (Insert whichever ride you like best - eg: wipeout, ToT, GD etc) is the most recent example. But for all the blockbusters - like Frozen (claw) and the Little Mermaid (Thunder River), they also have their foul-ups - like Atlantis: The Lost Empire (MDMC) or The Rescuers Down Under (Buzzsaw). They can't all be blockbusters. If every film Disney did was the multi-billion dollar success that is the Frozen franchise - they'd have to slow down production - to give each film the chance to earn it's full worth before moving onto the next one. When Disney has a flop, it lets the film quietly fade into obscurity without much fanfare. They'll even halt work on a theme park attraction and go back to the drawing board if the film isn't as successful as they thought it would be (Atlantis \ Nemo Subs), but they don't withdraw the film for sale or viewing. They let it have it's run on video, and there will be some people out there who absolutely love it despite it being a bomb... This is MDMC. MDMC is Atlantis: The Lost Empire. It's a bomb. It's so bad because it was hyped up by the company prior to it's debut, everyone got excited. everyone raved about how awesome it was going to be... and then premiere day comes around.... and its disappointing... But all the merchandising and licensing agreements are in place and we've just spent millions... so we'll just put it out there, slowly try and recoup our costs, honour our licensing agreements and let it fade into the background slowly (or sometimes quickly).