Yeah thats a fair play - for me i've said the same thing over Buzzsaw, Tailspin and Pandamonium - although having been on Tailspin I now recognise it as a solid flat, I did not give it enough credit. It still wouldn't have been enough to renew my pass with DW but its solid either way... but I wouldn't call that lame just for that reason...
I don't think VRTP needs to install something to make people buy a pass. The pricepoint at the moment is more than enough to bring people to the parks. The add-on sales of things like hunger buster are enough to get extra revenue. The park doesn't need a ride that will bring people to the park - the park needs a ride that makes the whole park better... and this - even if you never ride it - will still make your day better. Why? Because with a theoretical 720PPH (which let's face it will probably be closer to 370-400PPH with VRTP operations) will still soak up more people - thats less queueing in Scooby, Superman, Green Lantern etc... and with the interactive theming, an entirely immersive area, and the potential for more 'villains unleashed' in the same area in the future, it creates another sponge to draw people off main street and out of the big queues.
Even if its shit - the GP will still patronise it, and that improves the park overall. It's what they've needed for a long long time.
And anything that does that, can't be lame - right?