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The opening line is completely fine. It's not like they are running with a slogan of "hold your breath", it's a line from the song, and a very commonly used phrase linking to excitement and surprise.

The opening line is simply part of THAT song. A song that conjours wonderful childhood memories for largely it's target Audience - Adults with Children and their families of which DW has played a big role in happy memories for decades. I really don't have a problem with it at all. DW have gone above and beyond in dealing with the horrors of last year and the fact that as Theme Park Enthusiasts maybe some of us are reading a little too much into this one by criticising a line in a song that was written a decade before DW arrived. Personally I think this is the best TV Commercial for an Australian Theme Park ever produced. It is highly reminiscent of the great old jingle days: 'One Day Holiday', 'Oceans of Fun', 'I've been to Movieworld' etc.. Cudos to DW for bringing back the jingle, allowing music and imagery take Centre stage. I cannot say the same VTP's Ads that have never looked more tackie with all the price tags and deals. Are VTP'S in the business of selling Cars or selling Happiness?

It is a great commercial, behind the scenes is worth a watch too. Really love what Dreamworld are doing right now, especially the new imagery.

Dreamworld's new advert for their ' Pure Imagination' campaign is out. And I must say, personally I think this is a great advert and campaign and really allows them to show off all aspects of the park in a really nice way. "Welcome home to Dreamworld; A world created to inspire wonder, where learning has no finish line and where anything is possible when powered by dreams and imagination."

A nice green but shaded place with a few benches would be great - something that can easily be overlooked at a theme park but at the same time very necessary.

Banner for the campaign

Good to see they are doing something to the space of some sort. If they aren't planning to do anything with the space at this stage, it would be nice to just leave the grass and plants, and leave it as a green space for people. Just a few benches in the space for now. I'd rather that than have a concrete space that's useless.

Honestly, I didn't even notice the "hold your breath" line. It's part of the song... and I'm sure most people will think of it as that as well.

Guy is singing it, so it's a no from me.

Alright someone has to say it: Maybe after people drowned, probably an idea to not start your come back ad with the phrase 'Hold your breath'. I don't hate the idea, I get what they're going for, they want something nice and safe and uplifting. I also like the new logo - never really been a fan of Dreamworld's modern logo, so that's all well and good, but using a song from a Warner Brother's movie that's being way over sung which starts with that line, yeah it's a big no from me.

I think the description DW gave for this video really explains what it is all about right now "In a connection created with heart, soul and nostalgic passion, we’ve reimagined everything Dreamworld has always been; A place of genuine experiences, forever memories and a giddy, giggling mix of escapism and home." It really is all about reimagining everything we've known to love about DW. It's about brining happiness to everyone, not just thrill seekers, or small kids, everyone as a whole. And with what happened last year, this is the perfect time for this type of campaign. Get people excited about the park and really show what they have to offer.

Nearly every song ever used as a jingle or as part of a brand's advertising was not written with the intention of being anything to do with the brand it became aligned with. Imagination, fun, dreaming, excitement, escapism - are themes of the song that are quintessentially theme park related themes

Dreamworld have added 20 videos to their YouTube channel if you'd like to check them out. Including a video with Guy Sebastian.

The thing about that line is it doesn't offend me, in fact very little does. I'm more thinking in terms of avoiding one of those manufactured controversies that play out in the media occasionally. You know the ones where like one person complains and they'll jump in with an article saying 'Insensitive ad causes offence - what do you think?' I think overall with the ad I'm with @MaxxTheMonster, I don't really mind what they're going for, it just doesn't quite work for me.

Well I guess that info needs updating in the database then

https://www.parkz.com.au/parks/AU/Gold_Coast/Sea_World/ride/1412-Sky_Climb/stats

Not my gig this time round, but hey watch this space, you never know.

Does anyone else sense a strong Disney vibe to this ad? I don't know if it's just me, but it felt like it had a very similar vibe. Which makes sense, seeing as they're both theme parks etc. But just really struck a cord with me on that.

I really think that is a great TVC and that this is what DW needs to be doing now to really help their business. I also like how they talk about dreaming. I would like to see DW really push dream in dreamworld.

The Bulletin told everyone it was a hyper months ago... as did the tender documents as far back as 6 months ago the staff did not just find out..

Looks like quite a good ad overall and certainly better than the "Happiness" one, but I agree completely about the poor choice of words at the start. Given the song is from a Warner Brothers movie, I think it would be a great ad for Movie World (with Movie World rides shown obviously). Perhaps the Dreamworld marketing agency were thinking of the wrong park, or maybe they were just lacking pure imagination! I do much prefer the logo without the spikes. Always found those very unsuitable, as were the vicious wolves either side of the Whitewater World logo.