HOLY SHIT I NEVER THOUGHT THIS DAY WOULD ACTUALLY COME.
Bloody great job to the folks who made the new Movie World site - all the things I bitched & moaned about years ago are all addressed. It's mobile friendly, the imagery is large and punchy, the UX is very focussed and gets you to key information very efficiently (the mega menus are way, way more concise than Dreamworld's) and the UI is very modern (which is to say like everyone else in 2018 and thus super large and boring, it could be honestly made a few points smaller but in terms of being "boring" realistically that's totally fine because the content should ultimately do the talking, which it does very well here). There's still some bugs that need to be ironed out (like showing local's prices in Melbourne) but i'm sure they'll whack in some code to fix that in due course as not to alienate or tick off interstate customers.
I still hate the park map because it's actually not at all useful but that's not digital's fault.
What they need to do now is hop on getting their e-commerce portal up to snuff (it's missing lots of core features like affiliates etc.) and go the extra effort of having something solid like a rolling newsfeed on park updates & a PR portal that actually has up to date artwork and imagery. This is all pretty basic blog stuff in 2018 - the less time they spend trying to implement the world's most elegant solution and going between departments to achieve that and just go hard on keeping it simple and putting it out there will go a long way.
Lastly - a lot of their video content needs improving and will play as the core of strengthening their digital comms. That's all i'll say there - not giving away concepts for free here.
Definitely looking forward to seeing this rolled out across the board.
Also, it's worth noting that Dreamworld have rolled out a new front page. I'm also a fan, but the biggest pet peeve as it stands as that their "learn more" button (which is the first thing people will undoubtedly see from a UX perspective) no longer goes to the pure imagination page but rather a dreary what's on page. I'm sure their heat maps will corroborate my thoughts and they'll go to work on fixing that up quick smart. (You're welcome in advance, i'll send you an invoice soon.)
Do like the rolling park updates and a few other things, it's definitely a step in the right direction.