Sure - here are the major points I took from the article. One question to answer before writing is "who is my audience"?
Parkz tends to be the first search result for theme parks in Australia, other than sponsored content, or the actual park's website. So the answer to the question is pretty much everyone who visits the parks. Families, teens, enthusiasts etc. These articles tend to push to social media, and they also feature within the forum too - so keeping in mind that not everyone who visits the park is balls deep in web design and online marketing and so on...
We'll pause now to rave about the site being secure. Ok - it's secure... but why is this something to rave about precisely? Your average mum and dad reading the article while planning a trip to the parks has no idea - although i'm sure they can assume it is a good thing - why is it a good thing?
I assume this is the cool way to say "User Experience" these days - but what are they?
if its so popular, shouldn't I have heard this before? No? Why haven't I heard it? Because i'm not a web designer? Oh, so this is a web design forum now? exactly.
I know what a vector image is. Is that what we're talking about? Because Im not quite sure i follow...
Ok great - we explained what SiteCore actually is - thats a step up from the previous jargon terms, and more in line with the previous 'style' i keep referring to - but why is this important enough to mention in the article with no other background, detail, or explanation?