different, and proximity are probably the entire answer to this question.
i know many people refer to this as 'just a driving range' - but so is Aqua Golf - and yet despite the simplicity it is insanely popular because it has a point of difference, and you can do it whilst getting suitably sloshed... which is generally frowned upon at a driving range.
I think if Dreamworld had announced an AMF centre in their carpark nobody would have batted an eye, but these Kingpin complexes do sound like if they were to propose building it in their carpark, it'd probably garner similar interest - suitably licensed of course
And that also blends the line with proximity - yes, the fact its practically on the park's doorstep is exciting if only for that very reason. it is an 'add-on' in a theme park world that ritualistically ends it's day at 5pm before the sun goes down. Both park management corporations have thrown 'precinct' around in the past, but so long as the day ends before the nightly news broadcast, it doesn't really fit the bill.
Being close extends the day. Being in Robina for example it wouldn't be as popular because it's well isolated from other major night-life activities, and Oxenford is similar, but being the audience that is literally on their doorstep every day at 5pm, means the anchorage will prove profitable - stick some staff out at the exit turnstile of movie world and wet n wild at 5pm handing out vouchers for a free bucket, or a free drink with every bucket of balls, or Buy One Get One (not necessarily free, but cheaper) promotions will funnel a lot of your departing guests to your 'night' venue to milk them some more.
I tell you - coming out of wet n wild i hate it - its hot, by that time you're usually dry, the car is hot, the air conditioning struggles, you can feel the sunburn on your face as you drive home with the sun still up... coming out of wet n wild and heading over to top golf sounds like a perfect finish to the day... naturally, the venue is air conditioned, cold drinks available, grab some dinner instead of cooking in a hot house, best of all the venue faces east, so the setting sun is blocked by the building, so no 'burn' feeling on an already sunburned skin as you play.
So I get why some people are puzzled as to why enthusiasts are so ZOMG AMAZEBALLS over this - but i count myself as an enthusiast, and I am genuinely excited by this addition to the 'precinct' and will genuinely plan to visit where circumstances allow, every time i'm at the parks.
Would I go if it were a standlone product on a block of land nearby, but not directly next door? yeah about as much as that game over place that i've always thought i should visit but never have (and i've read @Noxegon's report of his quick stop there, which has made me want to go even more, but probably still won't for a number of years yet)...
but thats just why the positioning and placement of the product is such genius, and hopefully something VRTP actually makes use of - and not the same way they sell AOS or HWSD experiences - but literally just...
...kind of marketing.