It does sound like a decent idea. I'm not against it at all.
I'm not sure passholders should be free access - (I assume you mean VIP \ Onepass \ Membership \ Whatever its called now?) primarily because like most night events you'd see a lot of passholders taking advantage without Village making any money off them.
I'm not sure the math figures out though. Just as a comparison - 16 years ago, Wonderland would hire it's rides as part of night corporate events, and the price charged ranged from $500-600 for flats, and I think somewhere between $900 and $1200 for the big coasters and Space Probe... (that's per hour)
Rivals would run with at least 3 operators, plus you'd need someone taking money - whereas in the wonderland days most everything was set up to run with a single operator.
In 2013, I was quoted $1800 for Sea Viper for an hour (with one operator)... so let's assume Rivals comes in at $2500 per hour just for shits and giggles... I've found it difficult to locate either a complete cycle time, or a PPH figure, so I've spitballed a little...
10 Rows x 2 for 20 pax per ride, and add 1 to average out the sometimes full sometimes empty backwards row - so 21 pax. Assuming a 5 minute turnaround (12 cycles per hour) we're looking at a 252 per hour capacity. $10 per ride, assuming every seat is full on every ride for the full hour, and you've got yourself a profit of $20. Add another $60 for the additional charge on backwards seats - and that's without giving freebies to passholders!
Hardly worth it - especially since you'd need to add additional gate security, and security to prevent people sneaking into other parts of the park. I feel like you need to double the current costings to really make it worthwhile...
Don't get me wrong I don't mean to shit on the idea - I think its a fantastic cross promotion which (TBH) they were stupid not to do from day one... - I just think the costings need to be adjusted a little more - and then - is it worth it? would people pay $20 to ride something they can ride for free when they visit fright nights \ white Christmas?
Oh wow really?
Did you think Brad meant they'd walk you through the ride envelope?