While I expect that Dreamworld/Brogent will have done a great job on the ride itself, in my opinion, DW have really missed the mark with the building facade and theme.
Immersion is a key factor to getting people to suspend their disbelief, and it is also a key factor in getting people to open their wallet - not just for the cost of entry into the park to engage in the immersion, but also on food, drinks, souvenirs and up-charge experiences. This is one of the key rules of shop design to encourage more sales. It is why Ikea is one long path with room after room of products featured in-context, rather than endless racks of shelves. It is why Apple has tables at just the right height to angle their laptop screens in a way that invites people to touch the product. Immersion increases sales and can justify higher prices if it looks like a 'quality' product.
Credit where credit is due - DW have done a great job with Dreamworks and Tiger Island and have proven that they are capable of creating immersive environments. However, they always manage to drop the ball, like the Green Prison at Tiger Island, or the Trolls attraction.
Despite the iRide being one of the highest quality theatre attractions available, this building doesn't do the ride justice. I'm giving DW the benefit of the doubt that the ride itself will be great, but the building looks cheap. It breaks the immersion that did exist, and replaces it with something that can't even clearly be identified as an 'airport' terminal.
Here is a comparison (photos from earlier in the thread):
I've mentioned previously that I don't care if they tear down one facade and replace it, but it should be replaced with something that is consistent with a future vision for that area of the park. It should also be replaced with something better. Different is ok, but lower quality, less immersive and less aesthetically pleasing is not.
I also don't think that Dreamworld have executed their design well. They tore down a classic style of architecture that could have been improved, but was at least consistent and immersive. They promised a modern, futuristic building with sweeping curves and sleek, bright entrances. But they delivered a lumpy, bulbous mess.
This is just my opinion, but I don't think this building belongs in a theme park. I don't even think it is a good looking building outside of a theme park. I've mentioned before that this is a multi-million dollar tourist attraction and there is nothing about this building that is iconic or memorable, and no one is going to take a photo outside of it to share their memories or experiences on social media.
For me, the most disappointing part is that Dreamworld had the opportunity to create a great historical Aviation story. Qantas was founded in Queensland, and Sir Charles Kingsford Smith was born in Brisbane and was a global pioneer in Aviation.
From Wikipedia:
In 1928, he made the first trans-Pacific flight from the United States to Australia. He also made the first non-stop crossing of the Australian mainland, the first flights between Australia and New Zealand, and the first eastward Pacific crossing from Australia to the United States; and, also, made a flight from Australia to London, setting a new record of 10.5 days.
In my opinion, this history and unique Queensland connection would have been ideal for a story and immersive experience to wrap around a ride like this. What is more is that it would have given Dreamworld license to theme the building to something consistent with the existing Main Street - if not Victorian - then at least the simpler (and cheaper to maintain) Art Deco style of the early 1930s.
I appreciate that many here won't feel the same, but I personally believe that Dreamworld has lost something good, replaced it with something bad, and completely missed an opportunity to create something great.
While I am interested to experience the ride, I think Ardent need to hire a Creative Director to help build a future vision for Dreamworld. Hopefully, when they have a vision for the park and the theme of each area, they can re-theme it for a 2.0 version of the experience.