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I'm not surprised you're into it. Common misconception in the marketing community. Marketing exists to serve the business (in this case by driving attendance), not just numbers for the sake of the marketers.

I don't post/comment loads here - but my two cents as a marketer (currently a Marketing Coordinator). I follow Dreamworld on IG and I have been LOVING their posts. Sure, it's a little cringe. But it's also fun and engaging, and it's making me laugh. And the point of social media marketing is to boost engagement and brand awareness. When I saw these posts, I immediately showed my husband! Far too many businesses these days are having very corporate looking social media profiles (especially IG) and that was never the point of these types of socials - I really enjoy seeing more businesses step out of the corporate box and have more fun, engaging content!

More behind-the-scenes footage/info to be released on Tuesday (From Movie World’s Insta)

I feel like WWW doesn’t get the airtime is deserves. It’s a pretty damn solid little park.

RPReplay_Final1714718949.mov Joke aside, at least they’re finally going to repaint the rest of DCR, and the Superman queue news is interesting, if perhaps sharing too little too soon to excuse some of the issues they’re having.