Mark Shaw

Thank you. I never really went anywhere.

Thank God! I am meeting the owner on Thursday so I'll find out.

Luna Park Melbourne has two issues. 1. It's a very small footprint that limits its possibilities. Nothing can be done about that. 2. The ownership/leadership is a combination of a trucking magnate and a labor trade union-based superfund (from memory, I think I have that right).

Go visit Adventure World if you want to see super-friendly team members.

confidential.

Tentative plans. Plans can always change though for many reasons.

Is there a park anywhere in Oz that looks as good as this?? Thanks for sharing the photos.

The Park needs more than a change of rides.

Great to see. All ships benefit from a rising tide (pardon the water pun!)

Total project, rounded up with marketing launch costs/management time costs factored in. Everything bar the kitchen sink pretty much.

Broadly speaking, the ride/slide component of the project usually turns out to be about 50% of the total project cost.

50% roughly

When we put the prices up at Adventure World we hardly got boo from anyone, because the quality is there. I'm pretty confident we could have pushed the prices even higher without much resistance. VFM is not about price, it's about the equation of $$ and what you get for it. There will always be cheap people. They can go to LP Melbourne.

The pricing could be supported if the product/experience was significantly improved but yes, fair comment. It amounts to the same thing really. The consumer does not want an average experience at an average price. The consumer wants awesome, magical experiences and is prepared to save up, omit to spend on other things, in order to pay for those experiences. There are thousands of case examples. Apple, Disney, Mercedez, Universal, blah blah blah. Why should Australia settle for average? There is a huge void here in quality currently. Quality also does not mean spending billions to achieve btw before people say the market cannot sustain big investments in Oz.

This is what's known as a "buying your way" into a market as distinct from "earning your way" into a market. I prefer the latter strategy. The latter strategy takes effort, balls, and drive. Discounting, how easy is that? It's like cost-cutting to drive short term profits. My 10-year-old could probably pull that strategy off.