DW Annual Passholder Survey

[Michelangelo]

Dreamworld has sent out a survey to all passholders. Whilst this is not surprising or anything new, it does give an insight into some of the new things DW Management have been discussing behind closed doors… 

I get not all of it will come to light, but they’re floating some pretty neat ideas!

E.g…

Collectable Pin program

Earning points/credit program

Bringing back Bring-a-friend discounts

Big Birthday gifts or several smaller prizes

Freebies for passholders

Bringing back plastic cards / exclusive lanyards

[DaptoFunlandGuy]

They're also considering a tiered access pass, which is the logical next step for their pass program

[Vidgamer]

All of the options sound great (pins!) and frankly it continues to show how Dreamworld continues to innovate. If they are offering something like 15% off an unlimited entry for Happy Halloween for the Ultimate pass it would be worth selling for about 200-220.

EDIT: Side note, yes they should bring back physical passes but also bring back physical maps!! 

Edited Thursday at 10:20 PM by Vidgamer

[New display name]

DW fiddling with annual passes suggest to me, major investment into DW has finished for the time being.

[DaptoFunlandGuy]

Yeah see i've got sligthly different views on the offerings. 

Physical passes aren't really needed anymore. Everything is on people's phones and they are rarely without them. I'm more than likely to turn up at the gate and realise i've left my pass at home but i'm unlikely to leave my phone at home. Offer it as an extra for people if they like - or perhaps for kids who don't have phones so they can still visit without needing mum's phone at the gate (at an additional cost of course).

I'm also apprehensive about Pins. I've seen the Disney elitism from Magic Key holders, and pin traders, and just all round PassHoles, and giving people status pins to wear are likely to be wasteful for people who don't care about them, but loathesome for those who do - I can see visuals of groups walking through the park with a lanyard full of "X year member"  or "Platinum Gold Super Shiny Status" pins and using that as some sort of status symbol that makes them better than the average punter. I don't mind special edition pins to commemorate things - "i rode king claw first" and such, but the pins kind of hit the same way the Wizard of Oz coin did. Except the pins are wearable and will be obnoxiously brandished by the park tragics who collect them for status (and the same thing goes for the proposed 'points' earning system too. )

6 hours ago, New display name said:

DW fiddling with annual passes suggest to me, major investment into DW has finished for the time being.

On the contrary, they've been rock bottom single priced passes for a while now. VIllage moved away from that system a few years ago, and while Dreamworld has been slowly creeping the price up it has still been the 'bargain' cheap priced pass - which it should have been given the poor cousin offering the park has had for so long. 

The opening of Rivertown signals the change in the offering. It's about time they tiered their offer. The cheaper guests will still buy the basic pass, while those who want a little more can pay more for it - this will let them diversify what they offer which in turn will let them target their future offers based on the tier of membership taken up. It lets them take the price up for the full pass while keeping a cheaper option for those who want less.

Eg: I've never been to skypoint, but i've always wanted to. I'll be disappointed if they strip it out of the pass, and i'd be likely to buy the pass that included it just so I could go if I wanted to. When we travel we tend to buy the upcharge fastpass or VIP offering just because we don't want our day to be spent in lines. While we have dreamworld passes, we visit infrequently, so if i'm making the trip to coomera, i'm probably going to invest in whatever makes the day better - i'd like to see them introduce the old Village VIP GOLD offer (that they killed off 3 months into the program without refunding anyone) - to open the park early for shiny members and open 1 or 2 rides those days just for those members. THAT i'd pay for.

[themagician]

1 hour ago, DaptoFunlandGuy said:

to open the park early for shiny members and open 1 or 2 rides those days just for those members. THAT i'd pay for.

I remember the days when they did this! I think it was in the early 2010s they would open the park 30-45 minutes early for passholders and they generally opened BuzzSaw, The Claw, Shockwave and maybe a couple of the Dreamworks rides. This would be great to see them bring back.

[Park Addict 93]

1 hour ago, themagician said:

I remember the days when they did this! I think it was in the early 2010s they would open the park 30-45 minutes early for passholders and they generally opened BuzzSaw, The Claw, Shockwave and maybe a couple of the Dreamworks rides. This would be great to see them bring back.

It was a general RACQ perk for tickers purchased via them at one point, one of my old passes purchased via RACQ at the time has “Early Entry” printed on the physical card.

Edited yesterday at 08:17 AM by Park Addict 93

[TV15]

18 hours ago, DaptoFunlandGuy said:

On the contrary, they've been rock bottom single priced passes for a while now. VIllage moved away from that system a few years ago, and while Dreamworld has been slowly creeping the price up it has still been the 'bargain' cheap priced pass - which it should have been given the poor cousin offering the park has had for so long. 

As soon as Dreamworld gets that one-two punch coaster lineup (they’ve already got the two—Steel Taipan—just need the one), I think Movie World will really need to rethink what they’re doing.

Anything on that survey about an app? I didn't receive it. I think that's something the park is missing, I cannot wait for the days when I don't have to walk across the park to find out how long Steel Taipan or Giant Drops waits are, or when I don't have to fiddle with Apple Wallet to get my pass at the front gate. The park map on the website is built using https://attractions.io/maplayr which in theory should allow for an app.

[themagician]

11 minutes ago, TV15 said:

I think Movie World will really need to rethink what they’re doing

They already need to start rethinking

[themagician]

3 hours ago, TV15 said:

Anything on that survey about an app?

There wasn’t and I’m in the two minds about the app. Yes it’s helpful at Village because it’s one app for 4 parks, while for DW it would just be for 2 (and one of them isn’t open half the year). I find their new website very mobile friendly and easy to use and is almost just as easy to access as an app.

3 hours ago, TV15 said:

I cannot wait for the days when I don't have to walk across the park to find out how long Steel Taipan or Giant Drops waits are

If they weren’t going to have an app, I think having the wait times on the screens throughout the park would be the way to go (like many parks across the world do). They’ve already got a screen on Main Street, just add another in Ocean Parade, near Giant Drop and maybe somewhere at the back of the park. This screen can then also show showtimes and character meet-n-greets. It doesn’t even need to be as big as the Main Street one, just a larger vertical TV presented nicely.