Dreamworlds new pricing

[Gold Coast Amusement Force]

So it seems that dw have gone from buy 3 get 1 free to adults at kids prices. 109 dollars is the price for 13 months entry and a photo pass. 

[pushbutton]

My current pass is valid until 30th June, but I'm considering whether to buy a new one while this offer is on. I've never done this before, so does anyone know what happens in regards to the existing pass (can the new pass be valid from after the old one expires)?

Also, I've just looked on the Dreamworld site and while kids passes are $109, adults are $129.

Where did you see adults at kids prices?

[themagician]

The giant billboard outside the park says adults at kids prices. But it could be possible that offer is only valid during the Kids Month 

Cancel that 

[Brad2912]

They did it during kids months last year too 

[Archer]

So why does DW need to go even cheaper on their passes? 

[Gold Coast Amusement Force]

20 minutes ago, Archer said:

So why does DW need to go even cheaper on their passes? 

They aren’t. This deal has been done before and now that cosentino is gone, sv isn’t open and wipeouts gone it’s neccesary.

[Mark Shaw]

This is what's known as a "buying your way" into a market as distinct from "earning your way" into a market. I prefer the latter strategy. The latter strategy takes effort, balls, and drive.  Discounting, how easy is that?  It's like cost-cutting to drive short term profits. My 10-year-old could probably pull that strategy off. 

[New display name]

You call it a discount @Mark Shaw.  I call it a pricing correction and the prices are still too high. 

 

[Mark Shaw]

1 hour ago, Skeeta said:

You call it a discount @Mark Shaw.  I call it a pricing correction and the prices are still too high. 

 

 

The pricing could be supported if the product/experience was significantly improved but yes, fair comment. It amounts to the same thing really. The consumer does not want an average experience at an average price. The consumer wants awesome, magical experiences and is prepared to save up, omit to spend on other things, in order to pay for those experiences. There are thousands of case examples. Apple, Disney, Mercedez, Universal, blah blah blah. Why should Australia settle for average?  There is a huge void here in quality currently.  Quality also does not mean spending billions to achieve btw before people say the market cannot sustain big investments in Oz. 

[New display name]

1 hour ago, Mark Shaw said:

The consumer does not want an average experience at an average price.

They might not want it, but they do ask for it.  As soon as the prices go up a dollar parks are swamped on social media with people complaining. 

These are the same people who can't figure out while holding a discounted ticket why Rivals is only running one train on a bumper day.

These are the same people who can't figure out while holding a discounted ticket why the Coles frozen chips taste better than the chips they just paid $15.00 dollars for.

These are the same people who can't figure out while holding a discounted ticket why the steam train no longer operates.

Village has stared to try and break the cycle with it’s discounting but I still think the pricing is on the low side.

When I was a young whippersnapper a year pass at DW was 3.5 times the cost of one day entry.  I did a paper run all year to buy my season pass and I chained my bike up at the front of DW because I had no money left to catch the bus. 😂

[Archer]

On 22/04/2019 at 2:56 PM, Gold Coast Amusement Force said:

So it seems that dw have gone from buy 3 get 1 free to adults at kids prices. 109 dollars is the price for 13 months entry and a photo pass. 

 

[Mark Shaw]

22 hours ago, Skeeta said:

They might not want it, but they do ask for it.  As soon as the prices go up a dollar parks are swamped on social media with people complaining. 

 

These are the same people who can't figure out while holding a discounted ticket why Rivals is only running one train on a bumper day.

 

These are the same people who can't figure out while holding a discounted ticket why the Coles frozen chips taste better than the chips they just paid $15.00 dollars for.

 

These are the same people who can't figure out while holding a discounted ticket why the steam train no longer operates.

 

Village has stared to try and break the cycle with it’s discounting but I still think the pricing is on the low side.

 

When I was a young whippersnapper a year pass at DW was 3.5 times the cost of one day entry.  I did a paper run all year to buy my season pass and I chained my bike up at the front of DW because I had no money left to catch the bus. 😂

 

When we put the prices up at Adventure World we hardly got boo from anyone, because the quality is there. I'm pretty confident we could have pushed the prices even higher without much resistance.  VFM is not about price, it's about the equation of $$ and what you get for it. There will always be cheap people. They can go to LP Melbourne. 

[Gold Coast Amusement Force]

The adults at kids prices isn't avaliable for annual passes.

[pushbutton]

33 minutes ago, Gold Coast Amusement Force said:

The adults at kids prices isn't avaliable for annual passes.

Ah. Now it makes sense! 

[New display name]

46 minutes ago, Mark Shaw said:

When we put the prices up at Adventure World we hardly got boo from anyone, because the quality is there.

Easy to do when AW pricing is what the people were accustomed to and expected from AW. 

DW & Village on the other hand have continuously for at least the last five years given radically low prices, and this is what people have come to accustomed to and now expect.

Village grew a set and raised the gate but if you go by Village’s AGM they have suffered a year of backlash at the gate and it’s only now balancing out.

 

DW now have the problem of people waiting for the discounts they have come accustomed to.

On 22/04/2019 at 6:11 PM, Brad2912 said:

They did it during kids months last year too 

On 22/04/2019 at 4:32 PM, pushbutton said:

My current pass is valid until 30th June, but I'm considering whether to buy a new one while this offer is on. I've never done this before, so does anyone know what happens in regards to the existing pass (can the new pass be valid from after the old one expires)?

And I bet the pass Push purchased last year was discounted too.

 

1 hour ago, Mark Shaw said:

VFM is not about price, it's about the equation of $$ and what you get for it. . 

VFM is about price if the parks make it that way.

[Gold Coast Amusement Force]

Annual passes are now also at kids price.