Something something generic movie trailer music.
It’s kinda weird content. It’s not sure if it wants to be a tvc or social content, and kinda does neither well as a result. If they were to take social media seriously, they wouldn’t be using YouTube to inconsistently drop content that doesn’t serve that audience.
I’d spend less time on vanity junk like over-polished shots and more time just doing stuff that the audience really wants like POV’s. Perfect doesn’t matter anymore, consistency and authenticity wins out.
Gate-keeping knowledge for the sake of mystery and hype-building is a dead tradition, so it’s really, really great to see we’re taking massive leaps and strides from the Rivals launch campaign and openly updating folks on what’s coming next.