It seems to be their main graphic used to advertise their NYE event at the park. I'd imagine that they just had a background-less coaster track image lying around and just slapped it on to save time cause the track is just the same image duplicated at slightly different sizes. Otherwise they'd need to have a photographer go out with ideal lighting, find the right angle for the track, take the picture, edit it and then cut out the background to chuck it on the graphic. That's a lot of work for a single event where the ride isn't the focus.
From what I know the marketing and content team at LPS is pretty small (and watching the job listings they're struggling to fill spots) so I don't envy their work load. Likely they just pumped it out as quick as possible and then moved onto the next thing.