I've been thinking about how I feel about this event today and this is where I'm at about it...
I think it's a great idea on paper. If I were an exec I don't think i'd realistically do too much different, the continuing of the premium selection of unique foods is great, live bands is great, showbags, sure, gotta make money, the farmyard, well, marketing something they took away as brand new sure is a vibe, right? I think really what has the potential to let it down is the execution.
These days local shopping centres throw as much energy and money (if not more) into seasonal events like these. If Westfield said they were doing live bands, farmyard animals and some pop-up stands it's pretty par for the course. Then you throw in the fact that a lot of these premium foods will be in the Troll's area, a walled in patch of astroturf that's devoid of personality or, heaven forbid, theming, and the concern then will be that it'll miss the mark.
If they're opening up the Farmyard again, why not re-open the rivertown restaurant as a nice place to drink a beer and eat some of the premium foods on the way to the farmyard? I'd love to have a beer on the balcony upstairs. You get people out of that concentrated hub that's now Ocean Parade and it's a great use of existing amenities that are lot better than being walled in by spring time facades that scream nothing Dreamworld and everything phoned in. I'd do the same again for the farmyard itself, there's a brilliant space between the farmyard and the river you could pop a few tables in and then make that another place for food and beverages to thrive.
Get. People. Moving. Around. The. Park.
@Richard may inevitably hide this section (which I can respect, it's his site after all) but I feel it's worth sharing that when it comes to larger parks, we almost always share press releases on the site. But Parkz (or OurWorlds for that matter) didn't receive a press release today. When it comes to the forums, we share our opinions not because we hate one park over another but because, like so many, we're passionate about the industry and want to see those in it succeed.