It’s been announced that a new highly immersive Bluey themed attraction will open in Brisbane in August next year. Said to be “twice as big as any other immersive experience that's ever been in Australia”, it will feature highly detailed, life-size, walk-through recreations of locations from the show and include attractions said to incorporate interactive technology, soundscapes and play features to “make it feel like you’re in a Bluey episode”.

https://www.abc.net.au/news/2023-12-03/bluey-childrens-program-tourist-attraction/103182824

https://www.bluey.tv/blueys-world/

Image from Bluey’s website. 

Is this an actual new attraction or are we just rebranding Brisbane? After all, Brisbane features life size versions of many of the locations in Bluey.

Edited December 3, 20232 yr by joz

5 hours ago, joz said:

Is this an actual new attraction or are we just rebranding Brisbane? After all, Brisbane features life size versions of many of the locations in Bluey.

Seems like it’s an actual ‘attraction’, the website mentions sets & soundscapes being built on a 4000m2 site at Northshore Pavillion.

Now imagine if dreamworld decided to sign a nice little exclusivity deal to put bluey in that new freshly relocated ABC kids section they have instead of the wiggles

12 hours ago, Tricoart said:

Seems like it’s an actual ‘attraction’, the website mentions sets & soundscapes being built on a 4000m2 site at Northshore Pavillion.

Think you missed the joke mate.

1 hour ago, Baconjack said:

Now imagine if dreamworld decided to sign a nice little exclusivity deal to put bluey in that new freshly relocated ABC kids section they have instead of the wiggles

I think the problem with that is that licensing rights go through the BBC, not the ABC IIRC, so it wouldn't be the same bundle that Dreamworld got for things like Bananas/Play School etc.

Edited December 4, 20232 yr by TBoy

28 minutes ago, Naazon said:

Think you missed the joke mate.

Got the joke, but wouldn’t put it past them to make & advertise a ‘themed walk’ as an attraction, so had to make sure it wasn’t that for my own sake

1 hour ago, TBoy said:

I think the problem with that is that licensing rights go through the BBC, not the ABC IIRC, so it wouldn't be the same bundle that Dreamworld got for things like Bananas/Play School etc.

That’s correct but you’d figure given it’s a local brand and very in at the moment you’d be more than keen to get them on board. Dreamworld has spent plenty of money for licenses before look at Dreamworks and Nickelodeon before that. Plus with bluey you could have integrated that with the existing ABC kids land or developed something totally new.

Instead dreamworld renewed its deal with the wiggles rather than going after bluey. Not a bad choice at all and better than nothing but it doesnt take a genius to figure out that bluey would have been a far better ip to drive gate numbers. Though they could certainly add it in the future given there’s the tower station sitting behind that area which can be cleared for an expansion down the track

Edited December 4, 20232 yr by Baconjack

@BaconjackHow do you know DW didn't go after Bluey and a deal couldn't be struck?