Funfields have just revealed that the park is going through a major brand refresh this season to celebrate its 40th year. This will include a new logo and tagline “take a one day holiday” (sounds oddly familiar). 

For reference, this was the former logo

I think the new one is quite the downgrade and that marketing image is very messy.

2 hours ago, themagician said:

For reference, this was the former logo

I think the new one is quite the downgrade and that marketing image is very messy.

Yeah, I much prefer the old one. The new one seems a little too generic in my opinion. 

Yeah I feel like someone played around with wordart in microsoft publisher a little too much. 

The one day holiday tag will always be synonymous with Dreamworld, especially since they re-released the original jingle a few years back - though I don't think they're still maintaining that trademark so it's probably fair game - but they should have gone instead for 'the happiest place on earth'.

I definitely like the old logo better.

I really feel like this is a massive miss.

The park is a hidden gem, which always has a high quality feel to it, this takes all of that away imo. The new logo feels so cheap and nasty, wouldn't be surprised if it was cooked up by ChatGPT. It also feels extremely confusing, with a different colour on each logo they've posted so far, just feels MESSY.

If they want to be taken as a serious player in the game, ripping off one of the biggest players in the country really isn't the way to go about it.

It'll just be generic Canva crap.  All the marketing girls are into it these days.

The park commented on a recent social media post saying:

Quote

Thanks for the feedback guys! Change can be a bit jarring sometimes, but we know it’ll grow on you. Just you wait ‘till you see everything all together. You’ll realise how much in need of a brand refresh we needed to match the quality of our park. It’ll allll make sense soon.

I feel like it wants to be a hot air balloon like the Worlds of Fun logo.

Can anyone find the old logo when it was called Alpine Toboggan Park?

5 hours ago, webslave said:

It'll just be generic Canva crap.  All the marketing girls are into it these days.

Canva (pro) is actually pretty quality, especially for people who aren't skilled in using more detailed applications.

Its also Australian (well, was).

And not just Marketing Girls. bunch of marketing boys at work use it too. Just a LOT more effective than this.

So what you're saying is that it's a quality low-skill tool - but higher skilled individuals can make higher quality products with better tools?

The park has just updated their website to reflect the rebrand:

https://www.funfields.com.au