Again the thing about Claw is it's quite popular generally, it's in exactly the right spot, and it isn't giving away your new hotness for very little. Also it gets people more used to going on rides at DW again. It's like 'OK, come to DW, don't even have to go on any rides if that's something you're worried about'. 'Oh you're here now, how about this old friend?'. Make it $20 for an all night pass so people go on a few times, you get some extra atmosphere in the place, you are doing something no other trendy market can do which may attract more people, and you're making money while doing some repair work to the reputation. Just seems so obvious to me.