8 minutes ago, AlexB said:

You potentially create a worse problem with upsells like that though - people deliberately wait until the end of the day for the discounts (like Karen hovering over the roast chooks at Woolies waiting for the markdowns) which can depress your current level of full price sales too.

There's still merit in the idea of capitalising off the current App data available (that they aren't using) they just can't make it too predictable, or certain, lest everyone get used to paying $99 for a year of entertainment...

For sure, I think if you kept an eye on your data you'd find the sweet spot between devaluing your product and driving revenue, which is the key.

And as I said previously, the "2 for" discounts will push sales too, but only useful if they are often selling single seats. I don't know the number of single seat sales but I'm sure thats a metric they should track (based on day, season and times, ideally)