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It's not even that. It's that he seems to want Dreamworld to become expensive and unaffordable so that it does fail. Between $99 passes and $149 passes with a $50 food voucher, I've personally convinced 8 people to get passes so we can all go to Dreamworld. Without those offers, I might have convinced 2. All of those people are buying food at Jane's, Drinks, Coffees, and tail whips multiple times a year. In addition, food vouchers and in-park discounts require you to scan a pass. This data collection gives DW a lot of valuable insight into who their best customers are, who spends where, when and how much. They can send out targeted and personal offers to individual pass holders to encourage them into the park with something they know appeals to them - whether it's Food and drink, cabanas at WWW, game tokens, snacks, or live events. That data helps DW build a better park with better experiences that people actually want. Something that is more important given they're still in a state of renewal and transition.

Bang on - they're reducing their margins on products to encourage increased passholder spend. They're literally trying to increase the per-cap spend by offering incentives to do so. Nobody is discounting tickets to get people in. Stop with the fucking strawman arguments. Offering perks to passholders to encourage extra spend is a new thing in Aus as our passes have previously been "you get entry, and maybe some night events" and that's it. Nobody wanted to pay extra for premium perks when passes were $99. Now prices are going up, people are looking for 'what's in it for me at the higher price' and rewarding folk with "discounts" that ultimately get them to spend more money than they otherwise would have is just smart business. It's why Village have for years offered a bunch of "extra value" when you buy a pass that ultimately ended up being "$30 off dolphin swim" and "adults at kids prices at outback spectacular". This isn't their front page offer which is $149, and renewal offers on the website also require a code \ be renewed within a set time period. The fact that your email offer which also has a unique barcode proves its targeted marketing not broad brush discounting - it's a Customer retention strategy because they already have your contact information to send targeted marketing. They're aiming to retain customers because everyone knows it's cheaper to keep an existing customer than to get a new one. (Which by the way was the same thing Village did when they offered $149 passes as that wasn't a widespread campaign either) As an aside - Disneyland's magic key offers the following benefits to passholders which are simply discounts off full price products and services: Discounts on disney parking lots (highest tier is free) Discounts on dining (highest tier gets higher discount) Discounts on merchandise (highest tier gets highest discount) Discounts on lightning lane These discounts encourage the passholder to spend money on these services that, if a regular visitor, they might otherwise avoid. But Dreamworld = bad according to Skeet.

Losing a couple dollars per guest but gaining more guests is a perfectly acceptable business strategy. If the guest spend drops by $15+ then alarm bells might ring.

Using what as an excuse? Decades of bad management and a lack of investment? Because that didn't start to change until Greg was appointed CEO in 2021. It hasn't been a decade since then, it hasn't even been 5 years. If your expectation is that Dreamworld is going to just double their pass prices and rake in profits with record crowds, you should consider selling your shares now. Dreamworld has at least another decade of investment, renewal and transition before anyone is going to consider paying that much. They're still in the process of removing old attractions, let alone building new ones.

They're not discounting the tickets to get people in. They're enticing people who have already paid for a pass to come back and spend more money. Money they will not make if people stay home. Do you think they're not making a profit on a $15 slice of pizza, and extra scoop of ice cream or some more hot water in your coffee?