We should frame this! Village began ruining their image around 2023 when they could get on top of maintenance, would have almost half the rides closed some days and people were getting very frustrated with it. Even guests with annual passes were annoyed because every time they went several things would be closed, unless they went in the school holidays (which some pass holders avoid). Then they started charging more for less, the quality of product was poor and even if everything was open, guests were still getting frustrated because queues were slow, staff service was poor and the lack of seating and shade was minimal (looking at you Oz). They had such a strong reputation, they were riding on those morals, but they started digging themselves a large hole and once DW started getting their act together, everyone realised that was the place to be because everyone was having a better day out (and it was cheaper).