Dreamworld Lego Store construction

[jcgoldcoast]

1 hour ago, AlexB said:

It would be unusual for a brand to commit to infrastructure costs on a property they do not own as if the contract was terminated, they would have to walk away from the funds invested...

Interestingly, Apple does contribute to infrastructure costs of their third-party 'Premium Reseller' network. Agree that this is a highly unusual occurrence.

[Park Addict 93]

Worth noting "Excludes lego store" has been added under the retail discount on the passholders page.

Assuming they sell at RRP a little disappointing, surely their is more than 10-15% in their margins. 

 

[DaptoFunlandGuy]

OMG! that confirms it! Lego have pulled out of the deal! Proof! Proof i tell you!

 

Ok so seriously now - I'd suggest that Lego and Dreamworld are both taking a cut out of lego sales. Average retail margin (across the industry) tends to be 30%, although larger items sometimes less and smaller items sometimes more. If passholder discount is 10-15%, they're cutting out half the average margin. I don't think excluding a brand tie-in from passholder discounts is a major issue, and i'm sure we'll see special promotions where they do offer discounts for a limited time.

We'll just have to wait and see.

[Slick]

9 hours ago, Jordan M. said:

Worth noting "Excludes lego store" has been added under the retail discount on the passholders page.

Assuming they sell at RRP a little disappointing, surely their is more than 10-15% in their margins. 

 

New flagship outlet selling new premium, niche gear from a 3rd party. To me it's not surprising. Maybe down the track it'll change once when they've identified buying behaviour and trends at the store.

[Park Addict 93]

35 minutes ago, Slick said:

New flagship outlet selling new premium, niche gear from a 3rd party. To me it's not surprising. Maybe down the track it'll change once when they've identified buying behaviour and trends at the store.

I knew of Lego margins being 25-30% generally, didn't consider the store is a partnership and possibly the revenue sharing as AlexB mentioned.

[themagician]

Today's update. From what I've seen today, it does give me confidence that it could be ready in time for Christmas 

[Jamberoo Fan]

On 12/10/2016 at 5:12 PM, YLFATEEKS said:

Can you add the new entry to your artist impression, it's on the right.

On 13/10/2016 at 9:02 PM, Jamberoo Fan said:

I'll add it when there is more framework up on that side

Here you go (I've based it on the former Market Place exit theming but I've got no clue if that former theming will return when construction is complete or if the design I've added is even remotely accurate):

 

[Jamberoo Fan]

From the Sydney Morning Herald:

Quote

"...we are also working with Lego to open the new Legoland store after Christmas," Mr Davidson said.

...so Boxing Day opening? Or does he mean next year?

[DaptoFunlandGuy]

hmmmm.... Seems lego isn't pulling the contract after all... who'd have thought?

[themagician]

[Redboost]

Does anyone know whether this will be open by the end of the school holidays?

[Santa07]

56 minutes ago, Redboost said:

Does anyone know whether this will be open by the end of the school holidays?

I think something would have to go horribly wrong for it to open after the end of the school holidays. I think it could easily be open before the new year.

[themagician]

They did say that they were planning to have it open by Christmas. But I haven't been to the park in a week and a half, so don't know how close they are to finishing it, but I agree with @Santa07 and say it would probably be ready by NY or not long afterwards 

[Slick]

They're certainly working on it at lightning pace. I'd say we're talking weeks now, but that's at best a guesstimate.

[Santa07]

The exterior does look like its pretty much finished, but I have no clue how long it takes to do all the work on the interior.

[Jamberoo Fan]

7 hours ago, themagician said:

They did say that they were planning to have it open by Christmas.

Dreamworld CEO also later briefly said 'after Christmas'.

[themagician]

[Slick]

Flicked past before, it's starting to really come together now that the core of the build is complete and it's coming down to facade trim & interiors that just need plenty of love.

 

[themagician]

Today's update. I could see a number of things through the windows inside the store, and there are three big yellow blocks hanging from the ceiling 

[DaptoFunlandGuy]

On 12/28/2016 at 11:14 AM, themagician said:

Invisibility cloak and elder wand. Wizarding World of Harry Potter confirmed to be replacing Gold Rush! Resurrection stone left out, out of respect.

Believe it, my sister's girlfriend works at Target.

Also, I don't have a sister.

[themagician]

Someone asked DW on FB when the store would be open, and they said they are aiming for a late January opening.

[MickeyD]

At the Park today a Staff member told me it will be opening on Australia Day.

[Ashley]

Obviously it didn't but I thought the Lego shop was scheduled to open on Boxing day.  

[Theme Park Girl]

It was, but a certain event resulted in those plans being delayed. 

[Jamberoo Fan]

20 hours ago, MickeyD said:

At the Park today a Staff member told me it will be opening on Australia Day.

5 hours ago, Ashley said:

Obviously it didn't

Australia Day is still 3 weeks away?