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i said my part in the other thread. I can see where this article is coming from, but i don't specifically agree with all the points made. I will concede they probably could have used a small print disclaimer across the bottom of the add disclaiming that some experiences portrayed were only imaginative and not available in park - but i think the ad achieves what it set out to do, and won't generate much negative response from people wanting to take a canoe ride with a crocodile.

Why don't they just put out an ad for a new hypercoaster coming to Dreamworld then? They have roller coasters so it's kinda realistic. Surely that'll sell tickets... As noted throughout the article, it's a good concept for a campaign. Many of the spots they've produced achieve it well. Several of them get it really wrong, and there's no two ways around it: it's deceptive. Obviously not intentionally deceptive, but rather a product of creative decisions and execution that just doesn't work. I think the canoe billboard is simply misleading; where in that does it give any indication that this is about imagination? There's no cues visually or in the text to suggest anything of the sort. You know why that bothers me personally? I know there's no such attraction at Dreamworld, yet the first time I saw that billboard my immediate reaction was, "I really want to do that!"

I don't go to Disney & pay a hundred bucks to use my own imagination. The article has a lot of merit. Overall I don't mind the campaign, but i'm pretty opposed to showing hot air balloon rides & canoes down lovely rivers when 1) the park does neither 2) other parks (like Disney's own) offer these kinds of attractions which complicates consumer mindsets 3) the park has dozens of other incredible experiences (like sunset safaris) that Dreamworld are the only folks in the country to do (because let's face it, every two-bit tourism operator has a canoe experience up in the NT) that the ad agency has simply ignored 4) the ad agency is putting canoes inside a river that was originally made for a boat ride that was a park staple that previous management ripped out. Also, i'm a diehard nostalgic fan of Tower of Terror, but using a twenty year old ride as your hero thrill attraction wouldn't be my move. It's 2017 and i'm still explaining to folks how awesome Tailspin is, the focus should be on the undiscovered gems that aren't solidified in the market yet, not the ones everyone knows and has been on a dozen times. I think involving the Yugambeh Youth Choir is amazing, I think the idea as a whole is great (I pitched something not far off this a while ago) but if it were me, I would've been pulling a Disney and inviting people into a "Dreamworld" of imagination, not inviting people into Dreamworld and asking them to use their imagination instead, because if we're being honest, if you've waited for Tower of Terror or Giant Drop recently, you're doing just that.

I get all this but again why is a THEME PARK asking you to use YOUR imagination? They are meant to be creating the experience for you.

You're overlooking one major detail. Parks don't really want you to know when multiple draw card attractions are closed because it deters visitation. There was a time where the only way you knew rides were closed was when you got to the gate and the moose told you.

Luna Park has hit the press again , but in a far more positive way. Please see the article in today's Telegraph. http://www.dailytelegraph.com.au/business/luna-park-is-set-to-get-a-20m-facelift-which-includes-six-new-rides-and-refreshed-food-offering/news-story/eab069440697719f9d5526be9529e7d4 It basically details that LPS are set to refresh their ride offering with 6 new rides in a facelift that will tally $20 million dollars and a new , revamped "family zone." In what I am sure is mis-infomation or poor research on the journalists part, the line " Coney Island will slowly be replaced with more modern attractions as Luna Park owner Brookfield Multiplex splashes the cash." is sure to raise some eyebrows- mine included. I will certainly be sure to get this clarified. Given the price tag of $20 million and the fact that they are planning on 6 new rides, it would seem that the chances of getting a new coaster are very slim.

Yeah nope. In have a one word rebuttal to this and it starts with a D...

I disagree. The Twilight Zone Tower of Terror and the Haunted Mansion both had me dumbfounded and believing in ghosts as a kid. I didn't have to actively imagine anything, as the rides themselves provided a tangible version of exactly what I envisioned a situation like a haunted house would be like. The Amazing Adventures of Spiderman is also a prime example of not having to use your imagination. The attraction provides an almost exact representation of the typical Spiderman comic but in a physical experience. It may take "one little spark" to create and envision the attractions and experiences, but the guest shouldn't have to fill the gaps in any regard. I don't go to the places "where dreams come true" to simply continue dreaming.

I disagree. If done well, it should be immersive enough that you don't need to design the ride in your mind.

Why is the future of DW in doubt. What the hell. No it isn't. It's fine. It's safe. The ride it's job. The media need to piss off.

There's suspension of disbelieve; I think that's required of any themed attraction. That is completely different from using your imagination. I'd like to think there's no adult on this site that is genuinely imagining themselves saving a Sea Lion on a jet ski, on a train during an earthquake in Metropolis, or doing whatever it is you're doing on Tower of Terror II with all those underground tunnels and turbines. That said you can appreciate your surrounds and let yourself enjoy the story or atmosphere as it's presented to you. You can appreciate it whether it's as simple as a few props surrounding the ride, or a mind-blowing universe everywhere you look. This campaign should be about how Dreamworld brings imagination to life. That's where the power of this concept lies, and both Dreamworld and the ad agency completely missed that. This "fill in the gaps with whatever you want" angle makes no sense in the context of a theme park that has always put some effort into presenting each attraction with its own unique look and storyline of sorts. Why are the ad agency and Dreamworld so oblivious to the fact that The Claw is themed to an Australian beachside town that they came up with a nonsensical medieval knights concept to promote the ride? Someone take a crack at explaining the rationale there please. Here's how it's done properly; Legoland pulled off this same basic concept perfectly several years ago. Note that they introduce fantasy elements while portraying the attractions accurately.

It's 2017... all news sites are either angry blogs or going bankrupt.

I wouldn't be too harsh, I think their approach is an appropriate shift, and their creative licensing is OK. I don't have an issue with Lynx deodorant in that every time I use it hot women don't appear and throw themselves at me.

There no visible movement on either of those 2 yesterday whilst I was there.

@YLFATEEKS I haven't visited the park since the firsts day they closed for maintenance. Batwing already had maintenance crews carrying out work, but with JL there isn't a way of telling

I doubt that the sign is meant to be pointing towards anything, but if they did turn the swamp into a junge cruise-style ride (a good one), I'd definitely look forward to it.

*sigh*......it's basically major news. All over FB this morning. Why am I not surprised. Just as Dreamworld are starting to find their feet again.....another media attack hits them. I feel bad for dw and the team

Yep, as corny as some of their videos were, I did enjoy them a lot and some of them were kinda funny.

under the cloak of darkness

And they are published on each park's website so I see no need for them to be posted on Parkz. OR ANY OTHER FB PAGE FOR THAT MATTER