I was driving through Mt Gravatt yesterday and caught a billboard for Rivals, and it struck me that the image they use - the CGI train ontop of the CGI non-inverting loop twist does nothing for them. It seriously looks no different to the Buzzsaw hero shot that used to be at the top of the Parkz forums. For a layperson, you could forgive them for thinking it was buzzsaw with a new colour scheme.
I'm sick of these close up hero shots that show people on the train photoshopped to within an inch of it's life.
Even the members here who have spent hours sitting out in the carpark taking shots at various times of the day - their photos would be a much better marketing - the skyline, the sunset. Nothing conveys the sheer size of this monster (and the white outline as @Roachie rightfully points out does nothing for them either).
Look - i'm sure that VRTP management read Ben's posts with a liberal addition of salt, primarily because of some history, but they need to recognise that whilst some of his motivation and emotion may come from the history, there is nothing incorrect, false or inappropriate with what he's saying. It's true. They've botched this badly. It shows when most people have no idea about the attraction.
Go back and find an ex-rental videotape from the 1990's and you'll find almost every tape associated with VR or WB has the Wild West Falls video trailer. Sure, you can't quite do the same thing with Rivals - 1 there isn't the same story to pitch, and 2 nobody rents videos anymore - but the online \ social \ digital market is what has replaced it.
I wanted to end this little rant with a youtube video of the above WWF commercial, but i can't seem to find it.