What this should all tell folks, inclusive of those at Ardent, is that the way forward is to just take the risk and invest appropriately on locations where people want to spend time at and they will come.
Suffice to say, this isn't at all rocket science - consumer tastes are evolving and entertainment & leisure is a booming industry right now - if major shopping centres all have quality, diverse multi-million dollar food & bev precincts, then simply not matching that product (which is now the standard) is why an entertainment business won't succeed today, and nothing else.
TLDR: Don't be cheap and look at your customers as dollar figures, people see it for it is. Spend the money, invest in your customers and they'll come.