My opinion is that primarily through a lack of competition or incentive, our parks, by far and large haven't really needed to or warranted supporting their enthusiast/loyalist community.
However, the US theme parks are a hugely different situation entirely. My belief is because there's more competition at every level for them, there's an incentive over there to be above the curve in their marketing tactics and as such find it super important to really reach out to their most loyal customers. And let me tell you, every marketer ever knows that book 1, chapter 1, page 1 is all about engaging your brand's most loyal customers (here's just two from a sea of thousands of articles explaining just that) and ultimately that's where i'd like to see our parks in the future as a collective.
US theme parks do regular Extended Ride Time (ERT) Events, behind the scenes walkthroughs designed specifically for our sort of crowd, do Q&A's with their design teams & most important of all, work with the key influencers/sites to ensure the right message has been delivered and the best possible content is being made to build their followings. That is where we should be in Australia in 2017. Every other niche group in any other industry will get this sort of stuff (especially in Australia), whether it's cars, photography, trains, drones, architecture, civil engineering etc. etc. etc., and yet here I am with OurWorlds, pounding away at emails just trying to get point of view video on Rivals that I know will generate heaps of great, free publicity for Movie World, and I gotta say, i'm still hitting a brick wall. And it's not like i'm not known for point of video footage either, i'd like to think that despite whatever critical opinion I may have at any given time that may off-put some execs, by and large the hundreds, if not thousands of hours I personally pour into real, honest, quality content (content that in the particular case of the Rivals HyperCoaster, gets used in their shareholder reports, no less) is worth at least a g'day. And this makes it really hard for me, because to make good content, it's a two-way street, because i'm certainly not going to pull a Robb Alvey and start sneaking cameras onto rides either and put content out there that suggests breaking the park's rules is okay.
Like seriously, I have literally been served a lobster lunch in return for my roller-coaster videos.
And yeah, granted, there's more then a few numpties who call themselves enthusiasts, and I think that's also par for the course in any group. I certainly don't think same sex marriage is anything but a must in this country, and that's despite a very few super-leftie, hippie marxist types making it hard for there to be a rational, calm discussion about it with those who may have concerns. So in my mind, just because @Andrewh did the wrong thing a while back and jumped into a closed off part of Dreamworld, doesn't then mean that we're all a bunch of crazies who just want a scoop. Nah, I actually think by and large we're all pretty well rounded folk who enjoy a beer and a laugh at our favourite places, and if they followed in the steps of their global counterparts on proven methods to make these prime digital audiences work to their advantage, they would be saving literally hundreds of thousands of dollars every year in ad-buys alone.
As for outside of the parks, the reception is always pretty interesting. For me, my DNA is pretty entrenched in theme parks so most people know that it comes with the package. When my father passed when I was a wee lad, theme parks were a literal escape into another world. When I would go to theme parks, I'd take hundreds of pictures on every trip and unbeknownst to me at the time, I was actually refining a skill i'd use later in my professional career. So I owe a lot to theme parks, but in saying that, I try to keep it pretty chill. Just like people don't want to know the psi of your fully sick turbo, people don't want know how the LSM's on Tower of Terror's launch work. Some people will ride kiddie coasters and chase credits so they can say "I did 6000 coasters!", and that's cool too, to each their own. These days theme parks for me are all about great experiences, and when it comes to travelling, they're a great waypoint to craft an adventure from, but they're not the only reason to travel abroad either.
Just as an aside, I say all of this with no animosity - i'm a frank, honest guy these days and given my own personal passion for these places, really all of this comes from a place of wanting to see the parks succeed and really grow in the future.