With little word from the park beyond some social replies, of course people are going to come to their own conclusion. What one may see as proactive solutions to resolve park issues, others could interpret as knee jerk reactions to poor critical response. Either way, it's impossible to know what the park is actually doing if we don't hear from them regarding the matter, and sadly their only public response has been "Don't come on school holidays" which is hardly a sympathetic response to disgruntled guests.
Nobody is asking for what they're providing to be perfect, but I think it should still be serviceable. Two to three hour waits is acceptable for parks like Disney where you've got plenty to do and can miss the new hotness whilst still having a great day, but for a theme park that only has under ten major attractions with one major show and a simple parade, you should NOT be required to go for more than one day to experience all of it. For comparison sake, Animal Kingdom at Walt Disney World opened with a comparable number of attractions in 1998 and that was considered a half-day park. It was and still is a gigantic park, had more shows, larger-scale attractions, and a whole bunch of zoo elements, so what's Movie World's excuse for making people come back for several days during the school holidays so that they can experience everything at least once?
Remember, not everybody out there is an informed theme park insider or has a season pass. If you're going to the Gold Coast for a holiday, you're probably dedicating a single day for Movie World with your three day pass, and they don't have the luxury of going "Oh dang, it's busy. I'll come back when it's quieter." The public response has been lukewarm at best, which is less than ideal for Australia's premier theme park.
Despite all the money they've sunk into the park in recent years which has improved their demand, their attraction throughput and capacity has dropped to woefully low levels compared to yesteryear. Yes, these things do cycle, but the problems they have are not simple things to fix. You can't simply revert Wild West Falls to the crowd gobbler it was before, you can't speed up Superman Escape any further before it's aging systems hit problems, you can't add more trains to Rivals or Scooby, you can't reopen Arkham, you can't reduce ride outages on unpredictable systems with notoriously bad track records, and you simply can't add more attractions to pick up the slack when these attractions go down. Movie World over the school holidays is theoretically at it's peak capacity give or take Doomsday being open and Rivals having an additional train, and both of those things are NOT going to reduce the crowds by any measurable amount. The fact that changing ride down time, removing virtual queue and fast track barely made a dint should be terrifying for the operational team.
Also Hooray for Hollywood is just around the corner, and with New Atlantis expected to open in September, I won't be surprised if we see this event slated for the September school holidays to pick up some slack for Sea World. The increased demand for Village properties plus a special event at an already very popular theme park is going to draw some crazy crowds, and I'll be surprised if an additional hour of operational time will compensate for this.
The park desperately needs at least two high capacity attractions, and from what we've seen this is not on the cards for their next expansion. If they decide to go ahead with those plans, than it'll be 5-7 years at best before the park has the CapEx for future endeavors, or they can scrap their current plans but that still leaves us several years off as they go through the process of finding vendors, getting approval, and all the other fun stuff that comes with building attractions.
This is not Movie World having a bad couple weeks; this is Movie World for the foreseeable future thanks to pent-up post-COVID demand.
Take this with a grain salt because I'm one person, but as somebody who has tried to engage with the business directly, I've had a historically difficult time opening up any sort of communication channels with them. In fairness I have been publicly critical of the business since their reopening in mid-2020 so I don't expect a red carpet, but if you're only willing to engage with individuals and groups that toot your horn then you're never going to get the feedback you need to hear, just the feedback you want to hear.
Also in my day job I'm required to monitor socials and reviews, and I can tell you that the eventual vocal bad review isn't surprising. I've had people complain and leave bad reviews about things that are ridiculous and you can spot these idiots from a mile away, but you can also identify when you're doing stuff wrong. We're a smaller business, so reviews matter for us, and when you start to notice an influx of bad reviews than its a clear indication that you're doing something wrong.
And the reviews aren't just bad on Facebook, but also Google and Trip Advisor. Yes, they are known cesspits for common whiners, but historically it's never been this bad and you can't ignore that. Below are reviews from 2019 and they're glowing. People love the place and there is the eventual bad review, but if you scroll through the reviews in either direction you see nothing but praise towards the park.
https://www.tripadvisor.com.au/Attraction_Review-g658988-d273704-Reviews-or590-Warner_Bros_Movie_World-Oxenford_Gold_Coast_Queensland.html
Compare that to the most recent reviews where it's pages upon pages of negative reviews.
https://www.tripadvisor.com.au/Attraction_Review-g658988-d273704-Reviews-Warner_Bros_Movie_World-Oxenford_Gold_Coast_Queensland.html
Could it just be a cesspool of whiners? Possibly. But scroll all the way back to page 30 and you'll notice that the sentiment towards the park only becomes majority positive pre-COVID. You can palm off these reviews, but you can't argue that peoples opinions were far more favorable before the pandemic and whatever they're doing after reopening just must not be working. People haven't changed that dramatically in their views and opinions over the past 2 years despite the media cycle making us believe that every other person is an insane lunatic with outlandish views. If anything you'd think that people would be more forgiving considering that they've been waiting this long for some entertainment, but if we continue to just regard any bad feedback as whiners then you'll only pay attention to what you want to hear, not what you need to hear.