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Dunno guys i think anchoring the parks main show around Austin might be the play

That may be the case, it’s a scheduled email in their CRM / database that goes out to new pass-holders “x” days after sign up - but as Dapto points out, if you are going to set up a bunch of automation around your messaging, you need to ensure it’s checked for relevance (especially after permanent ride closures)

I mean, I don't wanna shit on their social \ marketing team because they often do a really good job - but I do find a lot of 'little things' that should have been picked up prior to publishing that just... aren't. And here's another great example: "Start strong - hit Steel Taipan, The Giant Drop and Motocoaster first to beat the later queues." Like come on guys - ChatGPT can write it for you (em-dash i'm looking at you) but you still have to proof-read it!