For me, I want to say that this is all part of the plan. It is generating buzz, and drip-feeding the release to keep the conversation going - a few months back we got the screen caps from the ad showing the artists impressions, now we have the name registrations. Dreamworld management must know by now that the second they lodge a trademark, we're going to know. From memory someone identified them on Parkz with both Taipan and Jungle Rush pretty quickly. So either they file a few names at the same time to throw us off the scent or introduce a few red herrings to keep us guessing, or they do one, and then play it up... "whoopsie, we, the big multi-million dollar professional operation didn't mean to let that name slip! PLEASE don't tell anyone! Shhhhh!!!!!!" If it's intentional, it's brilliant fucking marketing. And if it was accidental - they're very slow learners. You can't expect public records to stay secrets. You just need to manage them the right way. As for 'social media influencers' or 'pages' - I know there's some independent operators out there that do not take any perks from parks and maintain their integrity, and speak freely. I know others that lap up everything a park offers them and won't say a negative word about them lest they damage the relationship. And I know others still that will maintain mostly independence but will take each situation case-by-case - which is I assume Ogre's situation here. As long as a content producer is honest with their position, I don't see an issue with any of the above. I don't care if you're getting a freebie from a park - you've put the work in to get that sort of following, and it's not really any different to what a park provides mainstream media journalists to promote their products - so why shouldn't you be able to accept a few perks from the parks you cover if it fits with how you want to manage your following. As long as you disclose the quid pro quo. If you wouldn't feel comfortable having your name published in a newspaper because of the expensive item you got from the park, and you would go so far as to petition a court to suppress your name from official proceedings, you probably shouldn't have taken the expensive item.