Recently received an email from Dreamworld that was all about the parks focus on safety and the processes they go through each day. Feels like it was an email out of no where sent to subscribers, unless there’s been recent comments or backlash (for whatever reason) online.

The email states:

Dreamworld is all about high-speed thrills and adrenaline-pumping rides, but safety always comes first. Every time you strap in for a high-velocity launch or gut-dropping freefall, you can trust that our rides are tested, maintained, and operated to the highest standards.

Whether you're here to conquer Steel Taipan, drop 39 storeys on The Giant Drop, or swing sky-high on The Gold Coaster, we've got everything in place to keep the excitement going safely.

How we keep Dreamworld's thrills safe

Pre-opening ride testing - before the park opens each day, our team runs extensive safety checks to ensure every ride is good to go.

Ongoing maintenance program - our rides are routinely inspected and serviced following strict Australian safety regulations

Advanced safety systems — all rides feature controlled-stop sensors that automatically pause the ride if needed for guest safety.

Trained ride operators — our operators follow rigorous safety procedures. ensuring every launch, drop, and twist is as safe as it is thrilling.

4 hours ago, themagician said:

or swing sky-high on The Gold Coaster

They...

They meant to write King Claw, right?

You sure that was from Dreamworld?

Seems oddly formatted (could be just how you copied it i guess) and as Dapto pointed out, not at all double checked for accuracy prior to being sent.

Looks like some kind of AI generated slop

@Brad2912 it was certainly presented a lot nicer than me just copying and pasting the text, was just easier to capture it all that way.

It did also contain this content too

Cheers, makes sense was just the formatting.

Strange none of the passholders in my family got the email

14 hours ago, Brad2912 said:

not at all double checked for accuracy prior to being sent.

I mean, I don't wanna shit on their social \ marketing team because they often do a really good job - but I do find a lot of 'little things' that should have been picked up prior to publishing that just... aren't.

And here's another great example:

14 hours ago, themagician said:

"Start strong - hit Steel Taipan, The Giant Drop and Motocoaster first to beat the later queues."

Like come on guys - ChatGPT can write it for you (em-dash i'm looking at you) but you still have to proof-read it!

Edited March 26Mar 26 by DaptoFunlandGuy

21 minutes ago, DaptoFunlandGuy said:

Start strong - hit Steel Taipan, The Giant Drop and Motocoaster first to beat the later queues

For context, I did renew my pass a couple weeks ago and so maybe this email is a new standard email pass holders get when they sign up or renew. And so it’s likely this automated email hasn’t been updated yet (not that it’s an excuse, just an explanation).

That may be the case, it’s a scheduled email in their CRM / database that goes out to new pass-holders “x” days after sign up - but as Dapto points out, if you are going to set up a bunch of automation around your messaging, you need to ensure it’s checked for relevance (especially after permanent ride closures)

I got this email after renewing a few weeks ago before Motocoaster closed.

There's nothing particularly wrong with promoting ride safety, but I'm not sure that people care that much about this particular information - especially if they've already bought a pass.

This email would probably be better if it focused on things that speed up operations - like using test seats, checking kids heights, using lockers, etc. Practical stuff people can do to help everyone get more fun out of a day.

This is 100% AI-generated slop. There's a few telling signs. The emojis at the start of every paragraph, the sentence structure, lack of basic fact-checking such as Motocoaster being included. Dreamworld seems to be well and truly on the AI bandwagon based on their social media lately as well. Sad to see.

On 27/3/2026 at 7:56 PM, jhunt2 said:

Dreamworld seems to be well and truly on the AI bandwagon based on their social media lately as well. Sad to see.

Unfortunately, it’s not just their social media. Some of their new promotional images appear to be AI generated too.

What is wrong with DW using AI pictures @Noll_57 ?

It should be acknowledged that the image may not be AI-generated. This type of layered visual style is well within the capability of professional graphic designers, and similar works have been produced internally within park creative teams.

4 hours ago, New display name said:

What is wrong with DW using AI pictures @Noll_57 ?

They really should be using actual graphic designers, not just outsourcing it to a computer.

4 hours ago, Levram__ said:

It should be acknowledged that the image may not be AI-generated. This type of layered visual style is well within the capability of professional graphic designers, and similar works have been produced internally within park creative teams.

That’s very true, but I noticed a few potential signs of AI generated art within the image that really stood out to me. The most noticeable for me is the odd lighting and the very smooth, overly shiny and glossy look to everything, which is quite typical for AI images (you can really see it on the dragon and the top of the Dreamworld tower). I could be completely wrong (and I hope I am), though I wouldn’t be surprised if the image has at least been run through some sort of AI filter.

14 hours ago, Noll_57 said:

They really should be using actual graphic designers, not just outsourcing it to a computer.

That’s very true, but I noticed a few potential signs of AI generated art within the image that really stood out to me. The most noticeable for me is the odd lighting and the very smooth, overly shiny and glossy look to everything, which is quite typical for AI images (you can really see it on the dragon and the top of the Dreamworld tower). I could be completely wrong (and I hope I am), though I wouldn’t be surprised if the image has at least been run through some sort of AI filter.

You need to get with the program. AI is the future. No point fighting it. Graphic designer? An obsolete career within 2-3 years with the exception of highly specified works - and even that will eventually be redundant.

Cheaper, faster, and eventually, better quality.

Are you guys really dying on the hill of passionate and hardworking people who’ve spent so much of their time on something they love doing losing their well earned jobs to AI that just steals from the hard work of these individuals?

Yeah, this will be a huge source of contention for a long time.

But to state that an AI generated image will be on the same level of properly made and commissioned work is ludicrous.

9 hours ago, Prequel said:

Yeah, this will be a huge source of contention for a long time.

But to state that an AI generated image will be on the same level of properly made and commissioned work is ludicrous.

I don’t think it will be source of contention for a long time, it will just be an accepted normality shortly.

If you don’t believe AI will be on the same level, you haven’t opened your eyes to what AI can, and will be able to do. You will be commissioning AI to do it. And if you commission a human, you’ll just be paying them as a middle man to get AI to do it.

@Smol bean @Prequel

Choose your AI generated reply.

1. "Jobs are like Snapchat filters—always changing, sometimes disappearing. Graphic designers, welcome to the club of ‘adapt or vanish’!"

2. "Job roles come and go like fashion trends. Today it’s graphic designers, yesterday it was elevator operators, tomorrow… who knows?"

3. "Graphic designers, don’t worry—you’re just the latest in a long line of jobs learning the hard lesson: evolve, pivot, or become a museum exhibit."

I am part of a community for a game series played by a bunch of friends on certain streaming platforms. JetLag for those who know it.

Their latest season announced a poster and trailer for the next game and people immediately jumped on it as being AI generated, calling out all sorts of hallmarks that they claimed proved it was AI. (And this is despite much of the community knowing already the creators' positions on the use of AI and this being totally out of character for them).

And they were wrong. The game creators debunked it publicly within hours with proof of design iterations and variants that were discarded during development.

Everyone is an expert on what is AI these days. (No, they really aren't)

As for designers being made obsolete - eh - if a computer can do the job, do we need them? (See also - Supermarket Checkout operators, numerous manufacturing roles across multiple industries, Aircraft engineers (third seat) and so on...)

On 3/4/2026 at 1:17 PM, Brad2912 said:

You need to get with the program. AI is the future. No point fighting it. Graphic designer? An obsolete career within 2-3 years with the exception of highly specified works - and even that will eventually be redundant.

Cheaper, faster, and eventually, better quality.

Oh, where do I start?

AI companies have taken advantage of the fact that there is no legal precedent for whether it's acceptable to use artists' intellectual property to train an AI model. What the AI is generating is not original - it's a response to a prompt generated based upon the work of real artists who did not consent to their work being used.

Secondly, the environmental and economic impact is huge. AI uses an unbelievable amount of water and emits greenhouse gases quite heavily as well. And economically, the big players in AI are making huge grabs for large percentages of the storage and RAM capacity in the entire world right now to meet the demands of their users. The price of RAM for the everyday user is going up drastically, all so that someone can generate a slop video.

But perhaps most frightening is the ramifications for misinformation and the death of truth in the world. When AI gets good enough, what's stopping someone from generating a video of an election candidate committing an awful crime to ruin their campaign? What's stopping someone generating fake news stories to stoke hatred and unrest? It's already happening, and our only hope is the fact that AI still has recognizable traits that make it usually easy to flag.

The law needs to catch up fast before AI becomes a threat.

But on a personal note, as someone who works in content creation both as a side hustle and in my day job, why would we want this? You can pay someone for a decent-looking result that has real human character and took real work, and support local artists, or you can create some slop for free, put your local artists out of work, and dilute the market with soulless garbage.

AI has its applications. But shouldn't the purpose of new technology be to make the mundane tasks easier so that humanity can spend more time on fulfilling pursuits? So why aren't we using AI to streamline things like data entry and admin so that people can spend more time on arts, instead of the other way around?

Driving actual human creators out of creative spaces is a very sad pursuit no matter how you look at it, and yes, I do hold it against Dreamworld for doing that. They may not be the richest park in the world, but they're not so broke they can't afford to give a local with a passion for graphic design a job. I mean, they were doing their socials just fine before AI came along.

On 4/4/2026 at 4:07 PM, DaptoFunlandGuy said:

As for designers being made obsolete - eh - if a computer can do the job, do we need them? (See also - Supermarket Checkout operators, numerous manufacturing roles across multiple industries, Aircraft engineers (third seat) and so on...)

Can you name many people who have a passion for being a supermarket checkout operator? Many who spend their lives dedicated to learning the art?

Graphic design is something people do for fun. As with video creation, writing and many other pursuits AI is seeking to replace. This is something many will dedicate hours to without the expectation of a single cent in return. These are the kind of pursuits we should allow people to dream of making a career out of, because culture is an inherently human trait. Everything that made every movie, every story, every piece of art that you've ever seen special was the human aspects. The emotion, the subtext, the culture, the comedic value.

What is the value in driving humans out of those pursuits? We mock teenagers and kids for staring at soulless colorful brain rot on their phones, and here we are advocating for that to literally become worse - have a robot create some flashy soulless entertainment to distract us all while we get back to our mind-numbing 9-to-5s.

No one is advocating that this is the way it SHOULD be, just acknowledging that this is the way it WILL be.

with the costs of running a business increasing exponentially, businesses will find alternatives that can provide a similar (at least to the untrained, or unperturbed eye) outcome/product/service for less outlay - and AI is providing that. As time progresses, the gap in aesthetic between an AI generated piece and original work will get smaller and smaller, and as sad as it will be - it will be death knell for many in that industry. Admin jobs are already disappearing, book-keeping, programming etc.

it’s progress, and the people it directly impacts will protest, rightly, but it won’t stop progress. It’s a train that’s only building momentum so you jump on it, or retrain into an area that won’t be impacted - much like the bank tellers, the petrol attendants that filled your car for you, or the bloke at video ezy who gave great film recommendations had to do.

It's always so quaint when I see creatives arguing that AI is some sort of exceptional evil that we can 'fight back' against.

When AI was first talked about as a 'thing' the claim was always that creatives would always be the last ones standing because it was unthinkable that a computer was going to be able to produce/create what some of them were capable of. The bit they didn't think about? Well, who do IT professionals hate dealing with the most? Usually creatives. They don't really empathize with the process, and typically find the stereotypically emotive interactions superfluous to the task. So, really, it's no surprise that's pretty much where they started.

The reality for better or worse is AI is here. Pretending (or legislating) the idea that it isn't is a fools errand. Trying to lambast a business who has no specialisation in graphic design for using AI to assist them is pointless. At the end of the day if you're starting a YouTube channel and want a catchy tune to try and hook people at the start of the show are you going to turn to free/tens-of-dollars of AI to make your tune - likely at 2am in your boxer shorts overnight fuelled by Jack Daniels and imagination - or are you going to spend weeks going back and forth with a muso at the cost of several hundred dollars (if not more), particularly when you don't even know if your channel will be a hit? The answer is obvious.

For better or worse this has shown that many creative pursuits for the vast majority of use cases are unprofitable in humans. That's a shame, but it's far from unprecedented. Many industries have been hit hard by automation. Some people really enjoyed planning holidays and worked as travel agents, but they're few and far between now. The elite ones still find a decent living, and if you enjoy it enough you can plan your own holidays to your heart's content.

It's all well and good to talk about culture and soul, but that stuff is ultimately decided by who is going to put their hands into their own pockets. You don't want to do it for free, much more than anyone wants to pay for it any more.

12 hours ago, jhunt2 said:

AI uses an unbelievable amount of water and emits greenhouse gases quite heavily as well.

This gets trotted out a lot. The big issue with this argument is that water consumption and emissions are no different to any other data centre. Parkz is hosted in a data centre. So is google. Home assistants like Alexa and Google Assistant also rely on data centres to process requests in the back end. There's also this thing called streaming which is far more prolific than AI use.

The "AI uses up water" argument is pushed by those who don't understand how data centres work. Moreover - a lot of folk seem to have forgotten about 'The Water Cycle' which is a 5th Grader concept. They're using water to cool down servers. Water evaporates and forms clouds. Clouds bring rain. Rain fills up water catchments used for drinking. Have done for literally millions of years.

AI has actually shone a spotlight on the water use of our growing data centres which has prompted some larger providers to investigate closed loop water systems, though this would just increase costs for everyone.

So if you're objectionable to AI because of water usage - better turn off netflix and put down the smartphone too. Enjoy listening to the wireless like your great grandparents did.

12 hours ago, jhunt2 said:

what's stopping someone from generating a video of an election candidate committing an awful crime to ruin their campaign? What's stopping someone generating fake news stories to stoke hatred and unrest?

I literally just got done calling out how everyone is an expert at AI and is calling out real videos as fakes because so many people are jumping on real work and accusing it of being AI - I don't think the pendulum is going to swing quite that far.

12 hours ago, jhunt2 said:

But on a personal note, as someone who works in content creation both as a side hustle and in my day job, why would we want this? You can pay someone for a decent-looking result that has real human character and took real work, and support local artists, or you can create some slop for free, put your local artists out of work, and dilute the market with soulless garbage.

I appreciate you declaring your bias early. I'm not a fan of large corporates utilising it in place of creatives, but I work for a large organisation that is using AI everyday to assist with more mundane and repetitive workloads and can really see the value in productivity and efficiency. Like it or not, it's here to stay.

As for paying someone for a decent looking result - there's a market here that would not pay for it - community groups and volunteer associations use it to promote their events and fundraise. They'd never have the budget for a professional, but with the help of AI they are producing far more effective products to promote and campaign.

12 hours ago, jhunt2 said:

So why aren't we using AI to streamline things like data entry and admin so that people can spend more time on arts, instead of the other way around?

Just because people are using it to generate images, doesn't mean that the real work isn't already happening (i've literally already mentioned this about my employer).

12 hours ago, jhunt2 said:

They may not be the richest park in the world, but they're not so broke they can't afford

I mean, I've seen the CEO running burgers to tables. If I didn't know better i'd say they were struggling to pay their staff.

Of course, I know better, and I know that isn't the case. But it's a bit rich to assume that the marketing team is being deliberately under-funded because AI has taken someones job.

12 hours ago, jhunt2 said:

Can you name many people who have a passion for being a supermarket checkout operator? Many who spend their lives dedicated to learning the art?

Way to ignore the skilled aircraft engineer there.

12 hours ago, jhunt2 said:

This is something many will dedicate hours to without the expectation of a single cent in return.

So is that your way of saying you'll donate your skills and expertise to Dreamworld's marketing team for free?

12 hours ago, jhunt2 said:

have a robot create some flashy soulless entertainment

For the record you've used 'soulless' 3 times in this post.

7 hours ago, webslave said:

For better or worse this has shown that many creative pursuits for the vast majority of use cases are unprofitable in humans. That's a shame, but it's far from unprecedented. Many industries have been hit hard by automation. Some people really enjoyed planning holidays and worked as travel agents, but they're few and far between now. The elite ones still find a decent living, and if you enjoy it enough you can plan your own holidays to your heart's content.

It's all well and good to talk about culture and soul, but that stuff is ultimately decided by who is going to put their hands into their own pockets. You don't want to do it for free, much more than anyone wants to pay for it any more.

AI is a tool for a job. It cannot 'create' anything new, it can only synthesize based on its training data.

It also cannot understand anything. When it creates an image or a video and you give it notes to change the position of a hand, it doesn't know what a 'hand' is. It just has a numerical reference for the word hand and how that number relates to other numbers (and therefore how the word relates to other words'. It will never be better than its training data, and every AI model is already trained on the entire internet. As more AI creations are pushed onto the internet, then the models are just recursively training on their own output.

So, if creatives are being replaced by AI, then every output is ultimately going to be the same. Companies will never be able to stand out among their competitors because everything is coming from the same source that doesn't understand the differences between companies or products or people.

The companies that stand out will be the ones that can do something different in both concept and execution, which requires human input. AI might be a useful tool for that human to use to create what is in their mind, but it's not always necessary, and to execute it properly might require real people.

The 'Everyone is a Director' concept that some AI companies are using to push video services sounds great, but 99.9% of people don't have great ideas - and we've seen that with the wave of 'slop' content.

This DW marketing post is a good example. It contains out-dated and incorrect info, it isn't really relevant to the current narrative of DW's transformation, it doesn't have any useful information that would help them speed up operations or help guests prepare for a fun day. These are all the results of AI not understanding things.

I use AI daily for things like email drafts, summaries, and document formation, and sometimes for images or graphic design concepts to drop into documents. It's a tool for a job, but it's not replacing me. It's just helping me spend less time on stuff that doesn't really matter so I can spend more time on things that actually do.