Dreamworld 'Pure Imagination' Campaign

[Reanimated35]

The ad does nothing for me. 

The song was painful and didn't fit with GS singing it. 

If they were going for a "dreamy/imagination" theme, maybe it needed some kind of visual effects to it that made it "dreamy". 

I get the idea, I just don't like the execution. 

4/10

[Santa07]

I think what they did to make it "dreamy" was pretty decent, any visual effects I reckon could have been a little over-the-top.

[rappa]

The visuals look great. 

Lyrics aside, it's just the sung style of the song that doesn't work. 

Mostly because Guy Sabastian only has one style of singing... The cancelled idol years ago for a reason

[themagician]

Banner for the campaign 

[pushbutton]

2 hours ago, themagician said:

Banner for the campaign 

That is a great slogan for Dreamworld. No arguments from me on that!

[Cactus_Matt]

I miss the, 'do Dreamworld just for fun' song, that's pure nostalgia for me, not a song from a movie that has little to nothing to do with the park. But each to their own I suppose.

[Gold Coast Amusement Force]

Dreamworld have added 20 videos to their YouTube channel if you'd like to check them out.

Including a video with Guy Sebastian.

[Brad2912]

Nearly every song ever used as a jingle or as part of a brand's advertising was not written with the intention of being anything to do with the brand it became aligned with. 

Imagination, fun, dreaming, excitement, escapism - are themes of the song that are quintessentially theme park related themes 

[themagician]

Good to see they also did smaller videos highlighting individual aspects of the park. Well done Dreamworld

Edited March 4, 2017 by themagician

[pushbutton]

Assuming they could have got the rights, I reckon this would have been a better choice of song to use.

It includes the word "dream" (as in Dreamworld) multiple times, and also the word "happy" for a smooth transition from the previous campaign.

Slogan could have been "Have a dream come true"!

 

Edited March 4, 2017 by pushbutton

[New display name]

Thanks @pushbutton I was having a restless night. 

[Brad2912]

You gotta be kidding, right @pushbutton?

maybe they can play that in the parents room to help the babies fall asleep...

[Themeparkfan]

I like the ad I love that they are focusing back on what Dreamworld was founded on  "fun for everyone"  instead of the thrill seeker demographic  hopefully we see more family rides in the park to follow up on the new focus 

They should of brought back a new version of the 80s Dreamworld one day holiday ad  that would be cool  

[rac2703]

There are also a whole bunch of stand alone videos available on Dreamworlds YouTube page, some are pretty good others are just cheesy. 

 

[pushbutton]

"Happy" is another obvious choice of song they could have used.

Here's how a UK holiday company called "Butlin's" did it!

 

[Santa07]

59 minutes ago, rac2703 said:

 

 

Great, another thing that makes ToT's theme even more ambiguous! So it's a space mission now?????

[rac2703]

It's a campaign about using your imagination, the ride can be whatever you want it to be, plus it saves Dreamworld from having to create a cohesive theme for the ride

[pushbutton]

3 minutes ago, rac2703 said:

It's a campaign about using your imagination, the ride can be whatever you want it to be, plus it saves Dreamworld from having to create a cohesive theme for the ride

They're not good at that!

[Santa07]

6 minutes ago, rac2703 said:

using your imagination

hmm

 

...

 

nope, too hard, can't do it

[pushbutton]

Close your eyes. Pretend you're in Disneyland!

[XxMrYoshixX]

1 hour ago, pushbutton said:

"Happy" is another obvious choice of song they could have used.

No. Just no.

If this was 2013, fine. It's a shock how you complain that the song in the ad is an overused song from a movie, and then go on to suggest Happy, which the exact same thing, only a whole lot worse. 

[DaptoFunlandGuy]

I'm with the sentimentalists - the song conjures a childhood watching Gene Wilder serenade the children of the world in a chocolate wonderland. It's all about wishing, dreaming, and imagination...

I think almost all of the lyrics lend well to the park - with the single exception of the unfortunate parallel in the opening line:

Hold your breath

Make a wish

Count to three

 

Come with me

And you'll be

In a world of <world reference1

Pure imagination <tagline

Take a look

And you'll see

Into your imagination <tagline reference

 

We'll begin

With a spin <many of the rides spin

Traveling in

The world of my creation <world reference 2

What we'll see

Will defy

Explanation

 

If you want to view paradise

Simply look around and view it <reference the park as paradise

Anything you want to, do it <carefree nature appealing to escapism

Wanta change the world? <world reference 3

There's nothing

To it

 

There is no

Life I know

To compare with

Pure imagination <tagline

Living there

You'll be free

If you truly wish to be

 

If you want to view paradise

Simply look around and view it

Anything you want to, do it

Wanta change the world? <world reference 4

There's nothing

To it

 

There is no

Life I know

To compare with

Pure imagination <tagline

Living there

You'll be free

If you truly

Wish to be

[Santa07]

5 minutes ago, XxMrYoshixX said:

No. Just no.

If this was 2013, fine. It's a shock how you complain that the song in the ad is an overused song from a movie, and then go on to suggest Happy, which the exact same thing, only a whole lot worse. 

Agreed 100%

Happy is one of the most overused songs in modern culture...

[Slick]

4 minutes ago, AlexB said:

I'm with the sentimentalists - the song conjures a childhood watching Gene Wilder serenade the children of the world in a chocolate wonderland. It's all about wishing, dreaming, and imagination...

I think almost all of the lyrics lend well to the park - with the single exception of the unfortunate parallel in the opening line:

Hold your breath

Make a wish

Count to three

 

Come with me

And you'll be

In a world of <world reference1

Pure imagination <tagline

Take a look

And you'll see

Into your imagination <tagline reference

 

We'll begin

With a spin <many of the rides spin

Traveling in

The world of my creation <world reference 2

What we'll see

Will defy

Explanation

 

If you want to view paradise

Simply look around and view it <reference the park as paradise

Anything you want to, do it <carefree nature appealing to escapism

Wanta change the world? <world reference 3

There's nothing

To it

 

There is no

Life I know

To compare with

Pure imagination <tagline

Living there

You'll be free

If you truly wish to be

 

If you want to view paradise

Simply look around and view it

Anything you want to, do it

Wanta change the world? <world reference 4

There's nothing

To it

 

There is no

Life I know

To compare with

Pure imagination <tagline

Living there

You'll be free

If you truly

Wish to be

You should work in advertising. 

[themagician]

Dreamworld have uploaded all the content onto their website

https://www.dreamworld.com.au/imagination